Starting your clothing business is a huge step, but one of the very first big decisions you’ll make is choosing the right business name and domain. And trust me — this choice matters way more than you might think. Your name is your brand. It’s how people will remember you (or not), find you (or not), and talk about you (hopefully, a lot!).

If you’re wondering how to choose a business name or how to choose a domain name for your clothing business, I’m sharing everything I’ve learned — sometimes the hard way — to help you get it right the first time.

 

Keep It Simple and Easy to Remember

When you’re picking a business name, simple is better. You want something easy to say, easy to spell, and easy to remember.
It’s tempting to get “cute” with spelling, but that can backfire.
For example, you might name your boutique “Miss Girlz Boutique” with a “z” instead of an “s.” It sounds fun, but when people try to find you online, they might type it wrong — and if they can’t find you quickly, you lose a customer.

Keep it clear, simple, and easy to remember.

 

Buy All the Spellings You Can Think Of

When you’re picking a domain name, you need to think like your customer. If your business name can be spelled multiple ways, buy all the variations.
For example, if your name is Tammy and you call your business “Tammy’s Boutique,” you should grab Tammi, Tami, and any other common spellings too.

It’s cheaper to own a few extra domains than to lose potential customers — or let someone else snag them.

 

My Personal Story: Learn From My Mistake

Let me tell you a real-life lesson I learned:
My name is Buffie — but most people naturally spell it Buffy.
When I launched my first website, I used BuffieTheBody.com.
Some dude saw the opportunity and bought BuffyTheBody.com — and they ended up getting traffic that was meant for me!

It was a hard and expensive lesson, but it taught me the importance of locking down all versions of your brand name early on.

If you’re serious about building a strong brand, trust me — secure every variation you can.

 

Check Social Media Availability

Another important step when choosing your business name: check social media.
Make sure the name you want is available on Instagram, Facebook, TikTok, YouTube — wherever you plan to show up.
Even if you’re not ready to use a certain platform yet, go ahead and secure your handles early. It’s part of protecting your brand.

 

Don’t Announce Your Name Until You Own It

I get it — you’re excited. But keep your business name private until you’ve purchased the domain and claimed your social media accounts.
Ideas can spread fast, and you don’t want someone else getting ahead of you because you moved too slow.
Move smart, not loud.

 

Choose a Name That Can Grow With You

When you’re choosing a company name, think about the big picture.
If you name your business something super specific like Tammy’s Boutique, you might feel stuck later if you want to add men’s fashion, home goods, or accessories.

Pick a name that’s flexible enough to grow with your brand.

 

Picking Your Hosting Company

After you choose your domain name, you’ll need to set up hosting.
I personally use GoDaddy — and I’ve been with them since the beginning. Their customer service has always been reliable, and whenever I run into an issue, I can call and get real help.

There are a lot of hosting companies out there, but the most important thing is good customer support.
When you’re running a small business, being able to talk to a real person is priceless.

 

Quick Tips for Choosing the Right Domain Name

Here’s my checklist when it comes to domain names:

• Keep it short and easy to type
• Avoid hyphens and numbersif you can
• Stick with .com— people trust it most
• Choose a domain that can grow with your business

Choosing the right domain name is a major part of setting your brand up for long-term success.

 

What If Your Domain Name Is Taken?

If the exact domain name you want is already, find another one! It’s not the end of the world.

Be creative! As long as your name stays short, simple, and brand-focused, you’re good.

 

Final Thoughts

Choosing your business name and domain is one of the biggest early decisions you’ll make — and it sets the tone for everything that comes after.
By keeping it simple, thinking ahead, and moving smart, you’ll protect your brand and make it easier for customers to find you.

If you’re serious about building your brand from scratch, check out my other blog posts on starting your clothing brand.

Have you already picked your business name? Drop it in the comments — I’d love to hear what you’re working on!